Saturday, February 27, 2010

The Hassles of Online Shopping



Online shopping offers a variety of benefits to the consumer such as the ability to shop when it is convenient, a variety of shipping options, the ability to shop with retailers located around the world and easy comparison shopping but there is also a downside to online shopping. This article will discuss some of the hassles of online shopping including dealing with slow Internet connections, making a mistake when placing an order and problems which result from failure to read the fine print.

Dealing with Slow Internet Connections

Nothing can be more frustrating to an online shopper than a slow Internet connection or a website loads very slowly. This can be problematic because it can result in it taking a great deal of time for the shopper to find the items they are seeking and make their purchase. These problems may be a result of the Internet connection the seller has, the size of the page he is trying to load or the quality of the server on which the online retailer’s website is hosted. Regardless of the cause of the problem it can be extremely frustrating and can greatly complicate the process of making a purchase online. A website which loads slowly can result in a great deal of lost time which can impact the shopper’s satisfaction with the online shopping experience. It can also diminish the appeal of online shopping by making the process much less convenient.

Making a Mistake with the Order

Another problem which may result during the process of online shopping is making a mistake while placing the order. Although this problem can occur during any type of shopping, it can often be quite difficult to correct while online shopping. During the process of online shopping, shoppers may place an order and receive an email confirmation of the order almost instantly. Upon checking the status of the order the shopper may discover a mistake but may also quickly find out correcting this mistake is not easy. This is because many online retailers automate their shopping process which makes it difficult to manually correct mistakes.

For example a shopper who realizes he used the wrong shipping address may find out the order has already entered the shipping process and can no longer be corrected within minutes after the order is placed. The order may not technically ship for a day or two but once the order is transferred to the shipper, the retailer may no longer be able to make changes to the order for the consumer. Therefore consumers should always carefully review the order before they submit the order to avoid mistakes which could be difficult to correct.

Reading the Fine Print

Finally, online shoppers should always carefully read the fine print before they make a purchase. This includes information such as the product description, payment options, cost of the product, taxes, shipping options and the return policy. All of this information is important because failure to understand this information could result in problems such as purchasing the wrong product or paying more for a product than expected. There may also be problems if the consumer needs to return the product and did not understand the return policy before making the purchase. This could result in the shopper either not being able to return the item or being responsible for the shipping costs.


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